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NDC organises Trade Partners Meet and “Win Gold With Bahar” prize distribution
16/08/2013

 MUSCAT: As part of their 30 year celebration, National Detergent Company (NDC) organised a Raffle Draw Prize Distribution and Trade Partners Meet at Holiday Inn Muscat on August 1. The event was attended by NDC’s trade partners and raffle draw winners in Oman which provided them with a perfect platform to interact with the company to discuss the roadmap and strategies for the future.

Senior executives of NDC delivered presentations to provide insight into the portfolio of products that they offer to consumers in the region. Key personnel from trade partners like LuLu, Carrefour, TSC, Al Meera, Mars, K M Trading, Family, Al Kawther, Al Taybat and Zam Zam participated in the event. Prizes were given away to winners of the raffle draw promotion.

NDC’s mega summer raffle promotion “Win Gold With Bahar” was held from April 30 till June 28 to celebrate company’s 30th anniversary along with that of its premier brand Bahar. 

On purchase of any NDC product worth RO 3, customers were given a coupon for scratch & win and raffle draw. The promotion was made available in a select few outlets in the Sultanate. The company also gave away 30,000 instant prizes in the form of scratch & win in the promotion that was well received by consumers – both nationals and expats. Three winners received the grand prize of 30 grams of gold each while other 30 lucky winners received LED TVs and gold coins worth eight grams.

Speaking on the occasion, NDC's Director and CEO V. Sundaresan, commented, "The Company recorded 15 percent growth over average sales in all the top outlets during the "Win Gold With Bahar" promotion. Through its unique promotions, NDC has been demonstrating the brand's edge in the market as well as its accessibility to consumers through strategically located outlets across the Sultanate.

The Trade Partner Meet is a great opportunity for us to know more about the reseller community and to directly address their concerns. Oman is a significant market for NDC in the Middle East and we look forward to build stronger bonding with our consumers by offering unique products,” he added.

A.K. Shaji, Head - Business Development and Regional Sales of NDC said, "Our partners are our biggest assets and this interaction enables us to more effectively communicate our commitment to them and to thank them for their continuous support to our growth. We look forward to be associated with such partner engagement events to foster greater ties with the company." 

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