In the newsNational Detergent Company has developed diverse products catering to the market needs and is constantly evolving to meet changing consumer needs and market trends
National Detergent Company has developed diverse products catering to the market needs and is constantly evolving to meet changing consumer needs and market trends
The National Detergent Company SAOG (NDC), one of the leading FMCG companies in the Sultanate has made significant investments in brand development and broadening product range following considerable market research.
NDC has evolved from a detergent powder manufacturer in the early 1980s to a marketing company with a wide portfolio of brands offering complete household cleaning solutions. The company's contribution to Oman's drive for exports growth has been impressive considering the fact that its exports have penetrated a large number of countries in the Middle East, Africa and Asia. In the past, NDC has exported to more than 50 countries across the world. NDC has also developed different products catering to different market needs and segments and above all making it a point to constantly evolve to meet changing consumer needs and market trends. Currently, NDC enjoys a strong presence and good share of the market in the GCC.
NDC manufactures and distributes a wide range of highly reputed and successful brands covering various segments like laundry detergents powders and liquid, dish washing liquids, Antiseptic liquid, sanitisers, disinfectants, fabric softeners, soaps, shampoos, laundry aids and other household cleaners. It also has a Suiphonation division engaged in the business of manufacturing and selling LABSA. The '&1 division caters to mainly the oil and gas and construction industry.
NDC began manufacturing and marketing of soaps and detergents in 1981. The major promoters of the company are the BSJ Group, Omzest Group (Omar Zawawi Establishment) and Al Anwar Holding, three prominent corporate establishments in Oman. Read More