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About Us

About Us

About NDC

The National Detergent Company SAOG (NDC) is one of the leading manufacturing companies in the Sultanate of Oman. NDC manufactures and distributes a wide range of highly reputed and successful brands covering various segments like detergents powders, liquid detergents, soaps, shampoos, allied laundry aids and other household cleaners. It also has a Sulphonation division engaged in the business of manufacturing and selling LABSA. The I&I division caters to mainly the Oil & Gas and Construction industry.

NDC began manufacturing and marketing of soaps and detergents in 1981.It was established by Mr Abdul Hussain Bin Bhacker Al Lawati, founder and former chairmain of the company. The major promoters of the company are The BSJ Group, Omzest Group (Omar Zawawi Establishment) and Al Anwar Holding, three prominent corporate establishments in Oman.

NDC has five manufacturing units located in Sohar, Ghala and Rusayl Industrial area.

NDC believes in giving the best value for money to its consumers. Over the years, this very philosophy has helped the company build an expanding customer base and strong brand equity.

NDC is the first ISO certified soap and detergent company in the region. The company’s flagship brand BAHAR was voted as the “Greatest Brand” in the country, “The Most Trusted Brand” etc amongst 130 regional and multinational brands across categories, in the Brand Survey conducted by the Oman Daily Observer and Apex Media group respectively.

Quality offerings from NDC includes Bahar Fresh Blossom detergent powder, Bahar Automatic Low foam detergent, Bahar Advanced Matic Gel, Bahar Premium Dish washing liquid, Bahar Ultra Dish washing liquid, Bahar Fabric Softener, Bahar Abaya, Bahar Clean disinfectant, Bahar Premium Antiseptic, No.1 detergent powder, No.1 Abaya, No.1 disinfectant, Gentil Fabric softener, Dzire Ultra premium soaps, Luv, Farah luxury soap etc.

NDC is committed to the pursuit of excellence and adherence to the highest quality standards in all its core activities. The company has also won numerous laurels for leadership in developing Omani products that are at par with some of the best international brands.